They joined Iron Maiden on tour in Europe in April and May, and began recording soon after. Bass had just begun presenting the material to Smith, who, while unsure how much exactly would go into the future album, did say that he was very impressed, and that the material may fit together into a concept album, a first for the band. Bass had been working on writing 22 separate pieces of music over the course of their 2016 tour, separate from the rest of the band, who wanted to just concentrate on touring. In February 2017, Smith announced that they had begun work on their sixth studio album. Initial work on the album began in late 2016, after the band had finished the tour in support of their prior album, Threat to Survival. In November 2021, the album was certified Gold by the RIAA, indicating 500,000 copies sold in the US. All four singles reached number one on the US Billboard Mainstream Rock Songs chart. The fourth single, " Attention Attention" was released on September 24, 2019. The third single, " Monsters" was released on March 1, 2019. The second single, " Get Up," was released on August 8, 2018. The first promotional single, "The Human Radio," was released on April 6, 2018. The first single, " Devil," was released on March 7, 2018. It is a concept album, depicting an individual overcoming negativity and related problems to be reborn as a new person. Gravitas Ventures vice president of acquisitions Tony Piantedosi negotiated the deal with Billy Offer and Nick Shumaker of United Talent Agency.Attention Attention is the sixth studio album by American rock band Shinedown. It’s a testament to their continued innovation as artists, and we look forward to unveiling the film to audiences worldwide,” said Tony Piantedosi, vice president of acquisitions at Gravitas Ventures. “ SHINEDOWN found the ideal director in Bill Yukich to turn their acclaimed album into a dynamic cinematic experience. Years in the making, I am beyond pleased to be able to share this vision, which was inspired by this amazing band,” said director Bill Yukich. What begins as many stories, many voices, steadily becomes one message, one voice from many. “ ‘Attention Attention’ the film is where the songs of the album come together with people this music has had a profound impact on. We’re really proud of what we created and are beyond excited to partner with Gravitas Ventures to finally bring the film in its entirety to the world,” said SHINEDOWN. “When we created ‘Attention Attention’, our vision was always to present the message as a sonic and visual experience. As anxieties dissipate and demons disappear, what emerges is a powerful and enduring statement about humanity, overcoming struggles, the importance of mental health, not being afraid to fail and the resolve of the human spirit. A stunning sonic and visual work of art, the film weaves the 14 songs from the album into a provocative, visceral and thought-provoking journey that brings viewers along on a psychological, emotional and physical ride from life’s lowest lows to the highest highs. 1 on Billboard‘s Alternative, Top Rock, and Hard Rock Albums charts, debuted Top 5 on the Billboard 200, and has racked up more than 355 million global streams. SHINEDOWN invites viewers into the world of “Attention Attention” in their new film, bringing to life the story of the acclaimed chart-topping album, which simultaneously hit No. Directed by Bill Yukich and featuring band members Brent Smith (vocals), Zach Myers (guitar), Eric Bass (bass, production), and Barry Kerch (drums) along with actresses Francesca Eastwood and Melora Walters, Gravitas Ventures will release “Attention Attention” on digital and cable VOD on September 3, 2021. Gravitas Ventures, a Red Arrow Studios Company, has acquired the worldwide distribution rights to SHINEDOWN‘s film “Attention Attention”, a cinematic experience of the band’s 2018 studio album of the same name.
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